THE DUBAI MALL - THE VILLAGE EXPANSION
THE DUBAI MALL - THE VILLAGE EXPANSION
| Location: | Dubai |
|---|---|
| Client: | MuchMore Consultancy DWL-LCC |
| Team: | HZ Studio |
| Professional role: | Pre Concept, Concept Design, Schematic Design, Detail Design, Site supervision |
| Date: | 2020-2021 |
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This project will primarily focus on The Village Expansion - particularly, the entrance to The Village on the Ground Level of the mall (P3).
The scope along the ground level covers the interface of the newly redesigned “Village” area with the Cinema car park and extends in to the mall through the main village corridor.
The figures below show the location of these areas in relation to the overall mall for a better understanding of the adjacencies.
Successful concepts have a powerful meaning at their core. A vision that sets the direction for the design intent, materiality, mix and customer-centric end user experience.
Our concept development process begins with an understanding of the client’s vision, needs and aspirations.
Establishing and articulating the values of the business sets the benchmark for the behaviours of the people.
Forming the foundation of the entire concept, the concept definition will provide the foundational background to support the design process including.
Our Vision is to Enhance Customer Experience by creating a Space/Link in between the Parking Drop Off and the Malls Interior Streets, by creating:
- Authenticity
- Design Inspiration - DNA
- Diversity
- Placemaking - Customer Experience
- Retail Shops + Pop Up Store + Virtual Store
- Holograms Entertainment
- Music and Emotional Interactions
- Instagram & Social Media Moments
- Brand Awarness for Retailers - Art Gallery
- Street Art
- Conceptual Art
- Contemporary Interactive Sculptures
These will be built upon new ideas, new experiences and new aspirations in global retail experience and destinations in both in Dubai and Globally.
THE DUBAI MALL - THE VILLAGE EXPANSION
| Location: | Dubai |
|---|---|
| Client: | MuchMore Consultancy DWL-LCC |
| Team: | HZ Studio |
| Professional role: | Pre Concept, Concept Design, Schematic Design, Detail Design, Site supervision |
| Date: | 2020-2021 |
>
This project will primarily focus on The Village Expansion - particularly, the entrance to The Village on the Ground Level of the mall (P3).
The scope along the ground level covers the interface of the newly redesigned “Village” area with the Cinema car park and extends in to the mall through the main village corridor.
The figures below show the location of these areas in relation to the overall mall for a better understanding of the adjacencies.
Successful concepts have a powerful meaning at their core. A vision that sets the direction for the design intent, materiality, mix and customer-centric end user experience.
Our concept development process begins with an understanding of the client’s vision, needs and aspirations.
Establishing and articulating the values of the business sets the benchmark for the behaviours of the people.
Forming the foundation of the entire concept, the concept definition will provide the foundational background to support the design process including.
Our Vision is to Enhance Customer Experience by creating a Space/Link in between the Parking Drop Off and the Malls Interior Streets, by creating:
- Authenticity
- Design Inspiration - DNA
- Diversity
- Placemaking - Customer Experience
- Retail Shops + Pop Up Store + Virtual Store
- Holograms Entertainment
- Music and Emotional Interactions
- Instagram & Social Media Moments
- Brand Awarness for Retailers - Art Gallery
- Street Art
- Conceptual Art
- Contemporary Interactive Sculptures
These will be built upon new ideas, new experiences and new aspirations in global retail experience and destinations in both in Dubai and Globally.
